Overview
The site didn't match the method
CLIENT
Taylor Method
YEAR
2025
DELIVERABLES
Brand Strategy, Visual Direction, Website Design, Website Development, Marketing Collaterals
ROLE
Brand Strategist, Creative Direction , Packaging Designer, Visual Conceptualization
The Problem
Eszylfie Taylor built a proven sales system used by 10,000+ financial advisors across 10+ countries. But when prospects landed on taylormethod.com, none of that came through. The site read like a generic financial landing page — not the work of someone who coaches six- and seven-figure practices. It didn't evoke the frustration advisors feel when a prospect says "I'll think about it." It didn't tell Eszylfie's story. And it gave visitors no reason to believe this was any different from the sales training they'd already ignored.

The Brand Strategy
Rebranding with intent.
The Execution
The Result
What changed
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