Overview
Ally is a mental wellness platform built to make asking for help feel safe. It connects users to qualified professionals, removes the barrier of in-person care, and creates a support system that lives beyond the therapy room.
CLIENT
Ally
YEAR
2023
DELIVERABLES
Brand Book, Brand Guidelines, Packaging Design, Pitch Deck, Social Media templates
ROLE
Creative Direction
The Problem
The crisis was real. The access wasn't.
Mental health platforms have a design problem. Most of them look the way anxiety feels — muted, clinical, heavy. Ally was different by intent. A US-based startup run by therapists, it was built to celebrate mental health rather than pathologize it. The brief called for branding that was vibrant and pep-forward — a visual rejection of stigma.
The Brand Strategy
Build trust before you ask for it
The Execution
Holding space for vitality
The Result
What changed
Other projects
