Overview
End-to-end creative strategy and production management for personal brand building. Grew to 214K followers with 2M accounts reached in 15 days (+73.7%), 739K Reels views, and measurable brand partnership traction (Liquid IV, Cosmix, The Whole Truth). Strategic approach: pillar-based content with integrated partnerships.
CLIENT
Shwetambhari Shetty (Fitness Expert & Co-Founder, The Health Edit)
YEAR
2025
DELIVERABLES
Creative Strategist — End-to-End Creative Direction & Production Management
ROLE
Positioning Content Strategy Reel Ideation (Hook, Concept, Narrative) Creative Direction Pre-Production, Production, Post-Production Editing Oversight & Content Refinement Brand Collaboration Direction Visual Identity & Aesthetic Direction
THE PROBLEM
Building authority from zero
Shwetambhari had expertise but no strategic personal digital presence. The account lacked consistency — fragmented aesthetic, no clear narrative, no content framework. She needed a complete creative strategy: positioning, content pillars, production standards, and a system that could scale while maintaining authenticity.
THE BRAND STRATEGY
Strategy to execution — a complete system
THE EXECUTION
Full pipeline ownership
THE RESULT
Strategy scaled to growth
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