GobbleCube was closing enterprise brands like Unilever, L'Oréal, Reckitt and P&G, and expanding into new markets faster than most identities are built to handle. Under closer look, the foundation had gaps that only surface at scale. The logo wasn't built on a grid so the proportions went out of balance depending on where and how large it was used. The core blue carried a purple hue rather than a true blue, a small shift that limited how cleanly the color could extend into tints and shades, and how consistently it held up moving from screen to print. The accent green existed as a single, highly saturated value with no tonal range, so it read the same regardless of context. And the typeface pairing was functional, but carried no real personality of its own. None of this looked "broken" day to day. These were the kind of foundational gaps that hold up fine in isolation and only become a liability once a brand is expected to scale as fast as GobbleCube was.